Last week, we explored five things that every attorney should do when marketing their firm on social media networks. This week we’re giving you five more important tips regarding things that should never occur when businesses use social media sites.
Indiscriminately Amass Followers (A.K.A Your Audience): Yes, having a large amount of followers means that your content is being seen by a wider array of people. However, when a hefty portion of those followers are a haphazard and disconnected group who only followed you in hopes that you would follow them in return, your list of those who will actually look at and engage with your content diminishes. Furthermore, your connections on social media are a reflection of you. A potential client who sees that your list of connections is full of random teens and musicians looking to get more followers might think twice about taking your practice seriously, diminishing the chances that they will be using your services.
Make Spelling and Grammatical Errors: Very few people will be reading through your tweets looking for grammatical errors, however, on longer form platforms (like blogs) this may certainly be the case. As a professional, and especially as an attorney, you should take the time to proofread and edit your posts.
Be Inactive or Inconsistent: In order to maintain a social media profile to which your contacts will consistently return it is imperative that you frequently post content. If you happen to go M.I.A., your followers will forget you exist and most likely stop following you. If finding time in your day to post to your social media profiles becomes difficult, you can designate a specific time each day to do so. Also, be sure when a comment is left in response to your posts or you are sent a message that you respond to them. You never know where the conversation could possibly lead.
Arguing: It is in an attorney’s nature to prove points and be somewhat (or completely) argumentative. Social media is a great platform for engaging discourse; however, arguing is something you should never do, especially when that argument is with a client. Be mindful that when you post on social media you are a reflection of your legal practice. Always be professional.
Neglect to Evaluate Your Performance: After all of that time and effort put into your social media marketing, don’t you want to know how you’ve done? Depending on your firm’s social media objectives, analyzing your performance could be as easy as tracking followers and engagements. It would be best, though, to get a more detailed view of how your social media strategy is working. For more information on how to evaluate your methods and which metrics to consider visit ConvinceAndConvert.com and TheNextWeb.com.