1. Establish Your Social Media Objectives
It is of vital importance to determine your social media objectives prior to becoming active on social media sites. Once your objectives have been determined, you can begin to identify the types of content that are best to share and on which social media platforms that content will be most effective. For instance, if you’re looking to hire a new employee or network more, LinkedIn might be your best bet. If you’re trying to get your blog posts read by a wider audience, Twitter and Facebook will most likely be the platforms to use.
2. Create a Content Calendar and Designate a Specific Time to Engage
Coming up with attention-grabbing content to share with your audience everyday can be quite daunting. Creating a content calendar can alleviate some of that stress and help you stay organized. Simply predetermine what content to share during a given period of time, when you will be posting the content and on which social media platform(s) it will appear.
It can also be helpful to designate a specific timeframe during the day for social media engagement. Doing so will help you develop the discipline to actually post content to your social sites as well as deter you from wasting countless hours staring at your various news feeds.
3. Go Mobile
Be sure to download the mobile apps of the social networks you’re using. These apps can be used whenever you have a few moments of downtime. This will allow you to be more accessible if one of your followers or clients communicates with you via social media and needs a rapid response. You most likely use this time for emails anyway, so adding a few extra minutes for social media engagement shouldn’t be a major problem.
4. Schedule Social Media Posts
Sharing content on social media sites is far easier and more efficient with the ability to schedule automated posts. If you’re only active on Facebook and Twitter, then you can write posts for future publishing directly on the platforms. If you use a wide range of social media platforms, then it may be more beneficial for you to invest in a third-party management tool like HootSuite, Buffer, Sprout Social or Hubspot. These services will allow you to schedule posts that will be published on all of your platforms at the same time.
5. Use Content-Finding Tools
If it’s finding content to post that’s most difficult, then you should check out Google Alerts. All you need to do is create an email alert for content in your field (e.g. “Medical Malpractice,” “Appeals,” etc.) and wait for an article of interest to land in your inbox.
Feedly is another valuable content-related site, allowing users to quickly view content from a list of their trusted news sources all in one place. And Pocket allows users to conveniently save interesting content they come across in a single place to read at a later time.
6. Repost/Repurpose Blog Entries
If you get into a time crunch, you can always repost a popular blog entry that remains to be relevant and accurate. Blog articles can also be reworked or updated to give them new life without having to rewrite a completely new article.
7. Share Content from the Influencers You Are Following
The easiest method of acquiring content for social media sites is to share the content of those you follow. If you encounter content from leaders in your industry that you find engaging, then share it. Sharing other companies’ posts gives your audience a new perspective and can spread noteworthy information. Also, your influencers may appreciate you for sharing their posts so much that they return the favor in the future.