The Importance of Being Visual: Why Blog Posts Should Feature Images

Creating entertaining, informative content is essential to any inbound marketing campaign. Of all the content-related marketing strategies, blogging is one of the most effective methods of generating traffic to your site. On average, companies with blogs generate about 55% more traffic than those without one. Blogs are a great way to show your clients that …

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5 Types of Captivating Visual Content

We previously posted an article demonstrating the various reasons why blog posts should feature visuals. In this article, we will give five different examples of captivating visuals that attorneys can use in their blog posts to assist their inbound marketing strategies. Photographs/Graphics Photographs and graphics are a simple, fast and inexpensive way to add a visual …

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5 Legal Marketing Blogs Guaranteed to Help with Your Marketing Objectives

REAL LAWYERS HAVE BLOGS Real Lawyers Have Blogs is a great legal marketing tool that helps attorneys understand how to build relationships and generate a strong word of mouth through blogging and the effective use of social networking and social media. This blog features several posts a week, keeping readers up-to-date with legal marketing news.   …

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Is Video Content Worth Integrating Into Your Marketing Strategies?

 Absolutely! Adding video to your marketing strategy can be an important step within any industry—including the legal sphere. Videos are an enticing addition to website content. They greatly enhance social media marketing efforts and are very effective when it comes to mobile marketing. Much like other visual content such as photos, infographics and PowerPoint presentations, …

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5 Don’ts of Social Media Marketing for Attorneys

Last week, we explored five things that every attorney should do when marketing their firm on social media networks. This week we’re giving you five more important tips regarding things that should never occur when businesses use social media sites.     Don’ts Indiscriminately Amass Followers (A.K.A Your Audience): Yes, having a large amount of followers …

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